Alabama Company to Pay $825,000 in Race Discrimination Suit


Birmingham Beverage, an Alabama-based company, is to pay $825,000 following a race discrimination suit by the U.S. Equal Employment Opportunity Commission (EEOC). According to this EEOC press release, the company is settling the lawsuit following charges of failing to promote Black employees into available roles.

The press release also states that the organization violated the Title VII of the Civil Rights Act by failing to promote and having their only two Black salespeople work in predominantly Black neighborhoods. The discrimination was reported by numerous employees since the case was first filed.

First Response believes in creating an equitable working environment for your employees.  We work with you to develop streamlined practices and hiring standards that are clear and effective. We’ll work with you to ensure that your business provides a fair and supportive workplace for your employees. Our services include resources that will assist you in this process, including your own HR Advisor. 

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